Meet Vicki Grilli

Vicki Grilli samples Fair-Trade coffee during an in-store tasting and demo event to honor October as Fair Trade month.

Vicki Grilli samples Fair-Trade coffee during an in-store tasting and demo event. What is Fair Trade? We asked Vicki the same thing and she explained it like this: When you spend money on food, only a small percentage actually reaches the people who work hard to grow and produce the food itself. Particularly in developing countries, many food producers labor for long hours on small plots of land far removed from markets—especially if those markets are in the West. The Fair Trade movement shortens the path from farm to table, reducing the amount of high-priced middlemen in-between and providing a living wage for the farmer. Fair Trade started with individual companies called Alternative Trade Organizations (ATOs), who made a commitment to work directly with indigenous peoples and to market their products directly to consumers. Want to know more? Ask Vicki!

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